I’m going to be honest here. I hate SEO. It changes so much and always has. Some people totally geek out at that, I am not one of them. I work hard at just doing the basics. Thank goodness there are a lot of people that love it. They are great resources and if you want killer SEO, you can hire them.
It’s crucial to have top-notch SEO practices in place for your business blog. The difference between a well optimized site and a poorly optimized one could be tens, if not hundreds of thousands of dollars. I shudder to think of all the money I let slip away by not listening to my many friends in the early years and put better habits in place from the beginning. That was back at the beginning of time when SEO was actually much more simple.
So when I write an article about SEO here on the site. It’s about me getting better at it and creating better habits as well. “Do as I say, not as I do” drives me batty. I know I need to be better again and this is how and why.
You Face Stiff Competition
Way back when, it used to be okay to have poor SEO. It wouldn’t hurt you much because other sites in the industry had similarly poor SEO. In fact, if anyone was doing SEO it rocketed them to the top. That’s not the case for any industry now. Even if it WAS the case, why wouldn’t you want to have a major jump on the competition?
No matter what your specific topic is, chances are you’re going to be facing people who really know what they’re doing around search engines. There will be other blogs run by experts in that field that have been around longer. Upping your SEO knowledge will put you up there as the expert as well.
If you don’t have top-notch SEO practices, your chances of ranking quickly are slim. Sometimes, it’s very possible to accidentally rank. If you do accidentally get a good rank, how are you going to keep that rank and maybe copy it for another keyword?
Pay attention to SEO, if for no other reason than the fact that your competition is paying attention.
You’re Setting an Example
If you run a business blog, then business owners reading your blog will expect you to “walk the walk.”
How can you talk about building a great business if your own website isn’t properly optimized?
This is why I’ve been working so hard to get better at SEO myself. I have over a decade of being told what to do, but I always let it overwhelm me. When I’m overwhelmed, I ignore because ignorance is bliss. Hence, how I know that you can accidentally rank for keywords. lol
It’s not just about rankings. A business blog needs to be well optimized to set an example and to demonstrate credibility.
One of the biggest advantages of working with business people is that they have money to spend. The downside, however, is that you really have to demonstrate that you know what you’re talking about before they’ll part with their money.
Showing that you know what you’re doing with SEO can help establish that credibility.
You Never Know When You’ll Land a “Big Money” Visitor
The biggest benefit to running a blog is often not the actual sales or advertising revenue.
Instead, it comes in the form of contacts. Your future mentor might meet you through your blog. Or someone might like what you’re up to and decide to invest $100,000 into your business.
They may also decide they like your product enough to buy it in bulk. Or they might be just one degree of separation away from someone who you really want to meet.
The bottom line is, you never know who might be reading your blog. That’s why it’s so crucial that you do everything in your power to get as many visitors as possible.
Yes, it takes time, energy and effort to optimize your blog. If that’s what it takes to get your blog in front of the right people, then is it worth it? If the answer is “yes,” then you owe it to yourself to put in that time.