Twitter can be a finicky place. It has changed so much since it first started in 2006. I created my first account on twitter in 2008 and have seen a complete change since then. I do miss the old days when it was new and full of more geeks than links.
I changed how I use twitter as it changed. Sadly, I have done quite a few of these mistakes and am trying really hard to be better about it. I know I delete repeat offenders of these mistakes. So why would people stop following you on Twitter? There are actually quite a number of reasons. Eliminating some of the common mistakes is the key to using it to be profitable. Below are five mistakes you could be making that give people a reason to stop following you.
Mistake #1: Overselling
So many businesses send out one sales tweet after another. The whole objective of each one is to push their link.
People can smell that a mile away. Some businesses even have an automatic message when someone subscribes, instantly asking them to buy something through a direct message.
This will repel visitors faster than anything else. Constant selling is one of the biggest mistakes business owners make. Obviously you want to make money. However, you won’t be profitable if you do nothing but push the sale.
If someone goes to your twitter account, all of your recent posts are on display in a row. What do you think their opinion will be if the last twenty tweets have been blatant sales messages? People will stay far away from you and generally not even follow. I’m not on twitter as much as I used to be and if I can’t find a real post from any given account I will just delete them now.
What you should do: You want to focus on creating value. Sure, every now and then you can include a tweet asking people to buy something and put up your latest blog post. Just make sure to have at least 2-3 interactive tweets between those links. Ask your followers questions and add quotes from your blog posts. But you don’t have to add your blog post link each time.
Mistake #2: Being negative
Some people claim that you want to sell based on fear. While it is true that this can be effective, it’s far more productive to focus on positive stories.
Inspiring people to rise above their circumstances is the best way to sell. Therefore, the more positive you can be, the better. Nobody likes to be around someone who’s negative.
If you notice, the people who tend to have many friends are the most enthusiastic and positive people. The same principle goes for Twitter.
Yes, this is one I battle. I tend to get on twitter to rant about something and that’s a really bad habit.
What you should do: Show how to turn negatives into positives. Take a life or business negative and ask your twitter account how they would adapt to overcome it.
Mistake #3: Offending others
If you don’t retweet (RT) someone, and instead use their message as your own, you will offend others. They will then stop following you. Not only that, they will probably call you out and this will bring a very negative image to your account and site. Proper etiquette is very important.
Also, don’t harass anyone by only replying to them with a link.
What you should do: Use the RT button to build some relationships. RT things you think your own followers would like to read and see how many followers you may pick up from that other account. Reply to other people’s tweets with great information, so again, people are interested in following you for more. This can lead to blog post ideas for you to create even more information on the topic being discussed.
Mistake #4: Being boring
Twitter is all about community. That’s what it was designed to be. It wasn’t started for the sake of helping businesses.
When you recognize that and get involved in the conversation, people will be more inclined to follow you. When you show no interest in others, people will stop following you. This generally leads to people also making mistake #1 because the only thing being posted to their account is the auto post from their blog account.
What you should do: If you are having a difficult time getting social media into your day, set a goal to reply to at least 10 people a week to start. Then also set a goal of posting 1-2 non-link tweets to your account sporadically. You can schedule these tweets by using hootsuite. I absolutely LOVE hootsuite for scheduling.
Mistake #5: Not including personality
People don’t buy from businesses, they buy from people. Therefore, telling interesting stories about your life is key. If you can tie it into your niche, all the better.
Now this can go both ways. I have multiple accounts. One account is all a mess with business and personal, but it’s got a ton of personal. All my other accounts are more about a certain business. They are more niche focused or I’d like them to come off a little more professional. I do bring my personality to those accounts. However, I’m not posting about my major party weekend to those accounts.
What you should do: bring your personality to your account at all times. If you are sarcastic, then bring it to your tweets. If you are religious, then bring that to your tweets. By being real, you are showing people that they are getting a relationship by buying from you. That means they feel like more than a number and a sale.
The bottom line is, when used the right way, Twitter can be very productive. Avoid these five mistakes, and you will be well on your way to profiting from your tweets.