Though it’s been around for years, Facebook marketing changes constantly. It’s annoying as hell. Social media in general is a constantly evolving outlet. But, FB likes to put it’s own spin on everything and make you feel like you don’t know what you are doing lol
Facebook has phenomenal power for building a user base and a reputation. Not without many pitfalls though. I’ll hit some of the most important Do’s and Don’ts of Facebook marketing.
DO: Post regularly. Post useful content, post personality-infused messages and stay connected with your user base. This is a Do that has never changed and if it does change, then fb will have become obsolete. Images are huge on Facebook. If you need help with images, I highly recommend Kelly’s Image Monthly.
DON’T: Spam. Don’t put up only commercial messages and links. You have to do more than just sell on your page. Facebook is best suited for building connections. It’s not very effective as a direct sales tool and constant badgering with your sales link will force people to unlike your page.
#2 Type of page
DO: Pick the right type of page. Facebook has personal profiles, fan pages, group pages and community pages. Read about each one and decide which is right for you. Each has different features and restrictions. At this time, you CAN change the type of page but you never know when that won’t be an option. Know what you are trying to do with your page. I recommend setting up your fanpage and then creating a group to go with it.
DON’T: Run your business off a personal Facebook account. For one you’re limited on the number of friends. If you make a mistake that violates the terms of service, you also risk getting your personal account suspended. Mixing friends, family and business in one spot will make you look unprofessional.
DO: Start with a small budget. You don’t actually need to spend money to use Facebook marketing effectively. Create viral campaigns, use pages effectively and let your users do the work for you. The share button is the best marketing tool out there. Don’t be afraid to ask people to share 😉
DON’T: Spend a lot of money on Facebook PPC (pay-per-click) up front. Facebook has so much traffic that you could literally spend $1,000 in 60 seconds on its PPC platform. When you’re just starting out, test small – as small as $20 a day until you can prove that your campaigns are making money. Testing ads is really important. Even the big guys have done small tests to see what works for their market.
DO: Have professional photos taken. If you’re running a business on Facebook, you need to have photos that make you look great.
DON’T: Post photos that are too casual. Suggestive photos, nightlife photos, etc. should all be avoided. That will depend on your page of course. I follow quite a few pages that it would be appropriate lol Think of your market and focus your page towards that market.
#5 Being personal
DO: Respond personally to user comments and messages. Yes, it takes more work, but the idea is to connect with people. That’s where the power of Facebook lies. Take the time to talk to your users. If they feel the connection they will comment more often and be more apt to share your updates. FYI there is an app for that. Download the FB group app to help you respond quicker to your pages. Also, it helps you only check in to your page(s) and not spend too much time on your personal page.
DON’T: Just be an impersonal brand. Though big brands do advertise on Facebook, the real power of the platform comes in connecting with real people. Unless you have an unlimited social media marketing budget, but then I doubt you’d be reading this!
DO: Fill out as much information as you can for your profile. In your bio pages and your info pages, your contact information, etc. It should all be filled out in detail. Make the short description catch their attention. Always put your url in the short description.
DON’T: Let the pages get old. Marketers often fill out their information once and don’t change it, even if six months down the line the information is totally different. Make sure you check your info and update it regularly, about once a quarter. It doesn’t take long to change. You’ll be amazed how a change can attract those that are regulars on your page to click. It’s all about finding the right wording for each person.
These are some of the most common Do’s and Don’ts of Facebook marketing. Remember that building a fan base on Facebook does take time, but once you get going it can go viral very quickly.
Comment with your fanpage link below and let me know a little about it. Let’s help grow each others pages.